✦ 02 / Services
Four disciplines.
One outcome.
01
Subscription Strategy
Qualify the offer. Validate the cycle. Architect pricing and incentive structures that protect margin while driving conversion.
Deliverables
- ✦ Offer & SKU audit
- ✦ Pricing model
- ✦ Incentive ladder
- ✦ Tech stack blueprint
02
Lifecycle Design
The first 90 days decide LTV. We design the post-purchase journey that builds brand value, paces correctly, and pre-empts cancellation.
Deliverables
- ✦ Welcome flow
- ✦ Day 0–90 sequence
- ✦ Skip / pause logic
- ✦ Cadence calibration
03
Retention Engineering
The danger zone is months 2–6. We intervene with behavioural triggers, segment-aware messaging, and value-led content.
Deliverables
- ✦ Churn signal mapping
- ✦ Save flows
- ✦ Engagement triggers
- ✦ LTV reporting
04
Reactivation Systems
Lapsed subscribers are 5× cheaper to win back than new acquisition. We build the win-back framework that converts.
Deliverables
- ✦ Win-back sequence
- ✦ Cancellation diagnostics
- ✦ Reactivation offers
- ✦ Database resurrection
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