✦ Notes
Insights
Subscription economics, retention, and the unglamorous mechanics of recurring revenue.
AI will make your marketing cheaper. Used badly, it will also make it invisible.
The risk isn't that AI writes badly. It's that it writes averagely, at scale, for everyone at once. A working rule for...
What we find in 9 out of 10 Klaviyo accounts
The brands change. The problems don't. Seven things we keep finding inside Klaviyo accounts, and what each one is costing.
How Many Creatives Do You Need to Scale on Meta in 2026? The Full Playbook by Budget
Targeting got automated. Creative did not. Here is how many ads, ad sets and campaigns you actually need on Meta in 2026...
Should your brand invest in a custom Shopify theme?
Horizon made premium design free. So when does a custom Shopify theme actually pay back? A straight answer for D2C and subscription...
Static Ad Testing: The Growth Lever Most Brands Ignore
Only ~5% of Meta ads become winners. The data on why static ad testing is the cheapest way for D2C brands to...