✦ 04 / Expertise
Six chapters.
Zero fluff.
Is your product subscription-ready?
The qualifying criteria that tell you whether subscriptions will work for your brand — or drain your margin.
Pricing the offer
Why 10% off won't cut it, where the 20% sweet spot comes from, and alternative incentive structures that protect your margin.
The checkout conversion framework
PDP placement, in-cart subscription upsells, and the logic that turns a one-time buyer into a subscriber before they hit payment.
Post-purchase: the first 30 days
The email flow structure that builds brand value from day one — paced, purposeful, and designed to reduce early cancellation.
The churn danger zone
What happens between month 2 and month 6 when routine sets in. Skip signals, cadence misalignment, and how to intervene early.
Reactivation and win-back
Cancellation save flows, lapsed subscriber re-engagement, and why your win-back campaign needs to be different from your standard flows.
Sectors
Categories
we know cold.
Stack